What We Learned in the Rainforest PDF Download. Download free ebook of What We Learned in the Rainforest in PDF format or read online by Tachi Kiuchi,Bill Shireman 9781609941741 Published on 2001-02-02 by Berrett-Koehler Publishers
What We Learned in the Rainforest presents a surprising new business principle: by applying strategies and practices gleaned from nature-by emulating what it once sought to conquer-business can adapt rapidly to changing market conditions and attain greater and more sustainable profits. With clear, direct language and dozens of real-world examples, Kiuchi and Shireman show how a company can become a complex living system that doesn't merely balance competing interests but truly integrates them. Examples from leading companies include: How Coca-Cola CEO Doug Daft uses diversity to drive sales How Intel founder Gordon Moore creates profit by design How Bill Coors builds businesses on the theory that |all waste is lost profit| How Shell profits as an industrial ecosystem What Weyerhaeuser and activists learned from each other How Dow earns 300% returns, and Dupont builds market share with eco-effectiveness, and more This book shows that the old model of business-the machine model that pitted business against nature-is growing obsolete. In the emerging economy, businesses excel when they emulate what they once sought to conquer. They maximize performance as they become like nature, like a complex living system. By moving beyond the industrial machine model, and applying the dynamic principles of the rainforest instead, business can learn how to create more profit than ever, and to do so more sustainably. Written by two would-be |arch enemies|-a hard-nosed CEO of a major corporation and a dedicated environmentalist-this book doesn't just balance competing interests, it integrates them into a truly revolutionary new paradigm. Kiuchi and Shireman present numerous real-world examples from leading companies-business strategies and management practices that maximize business performance by all measures: economic, social, and environmental. They illustrate the powerful business model provided by nature for driving innovation, increasing profit, spurring growth, and ensuring sustainability.
This Book was ranked at 15 by Google Books for keyword Rainforests.
Book ID of What We Learned in the Rainforest's Books is KTcYAgAAQBAJ, Book which was written by Tachi Kiuchi,Bill Shireman have ETAG "99L3iXJM8bc"
Book which was published by Berrett-Koehler Publishers since 2001-02-02 have ISBNs, ISBN 13 Code is 9781609941741 and ISBN 10 Code is 1609941748
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Book which have "280 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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